After a discussion about how different marketing strategies allowed companies to succeed over competitors, the mentees jumped into the second business simulation. This was more complicated since they now controlled all 4P's (Product, Price, Place, & Promotion). The results ranged from crash and burn bankruptcy, stagnant growth, and two 9th graders figuring out how to fleece, I mean charge premium prices to, their customers. Long live Apple, Inc. & Starbucks, Inc.
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